Mitsubishi Motors — Courtesy: Image by Rafael Serathiuk from Shutterstock
With 2021 coming to an end, there is time left to review all the new vehicles on the market. When shopping for a new vehicle, consumers need all the help they can get, and when it comes to J.D. Power, consumers get a full view of not only the vehicle at face value, but also how it might look in a couple of months from now. The 2021 J.D. Power Initial Quality Study (IQS) has just concluded and the results show that Mitsubishi Motors ranks highest among all premium brands on the market to date!
Mitsubishi Motors should feel very proud of itself right now. The Japanese automaker has been inching over from mass-market brands to luxury brands and has snagged the highest rank in the premium brand category. The company currently shares the top spot with Nissan, a brother in the Renault-Nissan-Mitsubishi Alliance.
J.D. Power conducts a study annually on the quality of new vehicles available in the market today and how strong the quality lasts over the first three months of ownership. The study is formulated using a survey sent out to those who have recently leased and purchased a new 2021 model-year vehicle.
Now in its 35th year of collecting survey responses for the IQS, J.D. Power received 110,827 surveys back. Each survey was designed to have 223 questions that rated a vehicle’s quality over nine different categories – infotainment; features, controls and displays; exterior; driving assistance; interior; powertrain; seats; driving experience; and climate. This year’s study took place from February through July.
Initial quality is measured based on the number of issues users experience per every 100 vehicles (PP100) over the course of the first 90 days of ownership. A better rank depends on how low the brand scores. Lower score = Better rank. With that being said, Mitsubishi Motors had a score of 144 PP100, while Nissan had 146 PP100. That isn’t really a tie, but I guess we can share our top spot.
“The J.D. Power Initial Quality Study provides unparalleled insight into how new-vehicle owners feel about their purchase in the critical first few months of ownership…We are thrilled to see that our vehicles deliver the quality and value that Mitsubishi Motors customers expect, and with the current sales success of the all-new 2022 Outlander and redesigned 2022 Eclipse Cross, we are excited about the future.” – Yoichi Yokozawa, president and CEO of Mitsubishi Motors North America, Inc.
Although it is a little too new to include in the study, the 2022 Outlander and redesigned 2022 Eclipse Cross models didn’t get the chance to shine bright. The 2021 Outlander Sport, however, placed second in the Small SUV class with an improvement of 12 points from 2020. Overall, the 2021 IQS saw an improvement of 2-percent across the auto market despite the issues 2020 and 2021 have given the automotive industry.
Looking for a Mitsubishi that offers an amazing ride and great quality? Find new Mitsubishi Motors vehicles at University Mitsubishi.
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Terry is an avid Nascar fan who grew up attending races at Charlotte Motor Speedway in Concord, North Carolina, just down the road from his hometown of China Grove, NC. Terry currently resides in Wellington and has been writing for 15 years. He also enjoys watching the Road Runner Looney Tunes cartoon with his two sons in his spare time.