Photo Source/Copyright: Volkswagen
Volkswagen of America’s nationwide Network Readiness Co-Op Program is bringing in its first major results. Earlier in 2021, the brand announced its investment of $20 million to transform its network of more than 600 dealerships into regional hubs of EV experience. As sales for the all-new and all-electric Volkswagen ID.4 continue to soar, the automaker continues to look for ways to enhance the consumer experience. This latest program is the ideal way to immerse yourself in the EV transition as Volkswagen seeks to enhance consumer EV access while it aids its 50-state dealership network to get acclimated with EV infrastructure. Consumers can expect new-and-improved service centers and high-capacity chargers throughout all the dealerships across the U.S. As of December of 2021, Volkswagen has trained over 1,260 EV service technicians, added more than 23,490 kW of charging capacity, and even added EV Specialists that have the job of creating a uniform e-mobility centric consumer experience.
“It’s the consumer who will lead America’s electric vehicle revolution. And it’s our dealership partners who bring their communities into electric vehicles, providing unmatched service and expertise. We’re dedicated to fully support them in this journey. With nine out of ten ID.4 buyers identifying as first-time EV buyers, I’ve never been more confident that the electric future is driven by Volkswagen,” said Scott Keogh, President and CEO of Volkswagen Group of America, Inc.
Volkswagen even went as far as releasing a dedicated EV Technician Retention Program as dealers shift to electric vehicles as well. This program recruits new talent, boosts training, and incentivizes highly skilled technicians with the goal of keeping them on board. The brand is investing in its products and consumers by investing in its people. Dealership technicians in participating dealerships can be eligible for a retention bonus at the end of the year, motivating employees to strive to enhance their skill sets while building comprehensive expertise about Volkswagen’s latest success: the ID.4. Given that electric vehicles will share platforms, there is a possibility that this program is building expertise in all the Volkswagen electric models that have yet to come.
To date, the Volkswagen ID.4 is one of the fastest-selling models in Volkswagen of America’s current lineup. With over 15,000 models on the road and an additional 40,000 ID.4 reservations since its release in March of 2021, it looks like the model is here to stay. Consumer’s interest in the model isn’t only due to its aesthetics and practicality, but also because Volkswagen offers plenty of perks when getting behind the wheel of the ID.4. More than 85 percent of all Volkswagen ID.4 buyers are now enrolled in the brand’s complimentary three years of unlimited charging thanks to Electrify America. Officially, drivers have charged more than 22 million miles on their ID.4 vehicles across Electrify America stations. To meet consumers’ high demand, the automaker is preparing Chattanooga, TN’s assembly plant for localized production of the ID.4 Volkswagen’s goal: to further electric mobility for the consumer; the simpler, the better.
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Terry is an avid Nascar fan who grew up attending races at Charlotte Motor Speedway in Concord, North Carolina, just down the road from his hometown of China Grove, NC. Terry currently resides in Wellington and has been writing for 15 years. He also enjoys watching the Road Runner Looney Tunes cartoon with his two sons in his spare time.