The Windsor Assembly Plant will be the home base for STLA L-Series production, according to Stellantis

Stellantis Sign; Stellantis Announces Windsor Assembly Plant – Courtesy: Shutterstock – Image by Sean Pavone

During the 2022 Consumer Electronics Show (CES), Chrysler debuted the Chrysler Airflow Concept, a future model that will utilize three major platforms–STLA AutoDrive, STLA Brain, and STLA SmartCockpit. The STLA Cockpit, which Amazon powers, can be compared to an Amazon Alexa on wheels, equipped with a full suite of software-based services and products from Amazon that will help consumers combine their digital lives with their vehicles. A big theme of the 2022 CES was developing mobile digital spaces for consumers’ personalized settings and accounts, intuitive in-vehicle AI-enhanced applications for entertainment, navigation, Alexa-enabled voice assistance, and more. With various models already slated for production on the new STLA Large platform, the Ontario, Windsor, Canada Assembly Plant is about to go full steam ahead.

“There has been a lot of speculation, and while we’re not prepared to discuss any product details today, we’re happy to confirm that Windsor will produce vehicles on our new STLA Large platform…These announcements represent key pieces of our Dare Forward strategy to provide safe, clean, and affordable mobility solutions for our customers long into the future.” – Mark Stewart, Stellantis North America COO

It is all a part of Dare Forward 2030, a strategic business plan Stellantis shared in March 2022 with the goal of giving a deeper look at what the automotive group has planned for the remainder of the decade. With its sights set on dominating the battery-electric vehicle (BEV) and electric vehicle (EV) automotive market, Stellantis aims to produce over 75 BEVs to grab more than 50 percent of all BEV sales in North America. Only 25 of those new BEVs will hit the U.S. market. That’s just one pillar of Dare Forward 2030, but it’s the one causing major uproar. 

Stellantis wants to invest $45 billion CAD ($35 billion USD) on electrification and software globally through 2025 to support this new long-term electrification strategy. The initial phase of investment is $2.8 billion USD ($3.6 billion CAD) to produce the Chrysler 300, Dodge Charger, and Dodge Challenger, the first three STLA L-series automobiles.

An all-digital Dodge Challenger? What would that look like? K.I.T.T. from Nightrider sounds correct, and fans of both brands have been customizing the vehicle’s grille with LED-light strips for several years to perfect that smart car look. Many operations are taking place in Canada, with Stellantis also building a brand new EV battery facility with LG Energy Solution (LGES), NextStar Energy. A much larger investment of over $4.1 billion USD ($5 billion CAD) is being put forth to establish automotive battery operations in Windsor, Ontario as well. The transformation of the current Windsor Assembly Plant to support BEV capability for several models will be on its way in 2023, with annual production volumes fluctuating throughout the remainder of the decade. 

The Brampton Assembly Plant sits in Brampton, Ontario, Canada. Set for modernization and retooling starting in 2024, this plant will also be in charge of introducing an all-new, flexible architecture to help the company’s electrification plan, such as future EV models and STLA SmartCockpit. Which vehicle of the L-series are you looking forward to? The all-new Chrysler 300, Dodge Charger, or Dodge Challenger? Let us know on Aventura Chrysler Jeep Dodge Ram social media.

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