Ram Rampage – Photo Source: Ram
The size of pickup trucks in the United States has increased while also decreasing. The Toyota Tacoma currently has a number of competitors as the midsize market has experienced a remarkable comeback. Ford and Hyundai have even established a brand-new tiny class. Ram has been the lone holdout so far. Even if Jeep Gladiator, Stellantis’ midsize model, is available, the Dakota has not been brought back.
In fact, the full-size 1500 is currently the smallest Ram-branded pickup in the U.S. lineup. However, recent product announcements and information on the 2023 model year indicate things might be about to change. The Rampage, a brand-new, compact pickup vehicle, made its debut in Brazil. Having said that, it might travel to America.
The Ford Maverick Might Face Competition from the 2024 Ram Rampage
The Ram Rampage should contain aesthetic inspirations from Ram’s body-on-frame truck series, similar to the Ford Maverick, but with a unibody design. It is anticipated that it will share a platform with the Dodge Hornet and Jeep Compass. It will likely result in a smoother ride than larger trucks as a result.
Although the Ram 1500 and other heavy-duty siblings are built with more difficult tasks in mind, the 2024 Rampage has a slightly different target market in mind. It boasts more practical features, a more effective drivetrain, and better maneuverability to appeal to gardeners and home improvement fans.
A standard 2.0-liter turbocharged Hurricane four-cylinder internal combustion engine, with a maximum output of 268 horsepower and 295 pound-feet of torque, powered the South American Rampage at launch. The Dodge Hornet also uses that engine, making it a good choice for the American pickup.
It’s important to note that the Rampage also has a diesel version available in Brazil. However, it is improbable that the diesel engine will be adopted by the American market. In actuality, the 1.3-liter plug-in hybrid engine utilized in the Hornet, which is a different and more effective engine, would be much more appropriate.
Speculation Regarding the Ram Rampage’s Potential American Debut
Ram has not yet officially announced that the little pickup truck would be sold in America. Its availability is still firmly established in Brazil as of the writing of this piece. South American workers will assemble the Rampage that made its debut. However, the producer will probably relocate the American variant’s production to Mexico. The possibility of an American adaptation is real, especially in light of the fact that “Ram opened order banks for the 2024 Rampage in Brazil back in June 2023.” 500 units were available in the inaugural production run, which sold out in just 28 minutes.
Demand is undeniably strong, and a subliminal Easter egg even suggests that the small pickup truck might be moving north. Strangely, the Rampage’s tail lights’ LED design, when lit up, remarkably resembles the contour of the American flag. Regardless of whether this is just a coincidence or a sign of things to come, devotees have noticed. It would also be unusual if Ram would not sell the Rampage in the United States given the enormous success of the Ford Maverick.
The Name’s Significance
It’s probable that the company may continue to call its smaller vehicle Rampage. After all, Ram chose to name new vehicles using alliteration, such as the Ram 1500 REV. Not to mention that it has a name with a meaningful history. Early in the 1980s, the Dodge Rampage was a little unibody truck. Dakota would still be an option if Ram decided to create a smaller body-on-frame truck instead of Rampage.
Even though there are a number of inquiries left to answer, Ram has left the door open for several possibilities. As such, please visit Miami Lakes Automall to see everything Ram has to offer. We have a wide selection of new and pre-owned automobiles that you can choose from and, if you have any questions, our sales team is always ready to help. Allow us the pleasure of helping you today.
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Terry is an avid Nascar fan who grew up attending races at Charlotte Motor Speedway in Concord, North Carolina, just down the road from his hometown of China Grove, NC. Terry currently resides in Wellington and has been writing for 15 years. He also enjoys watching the Road Runner Looney Tunes cartoon with his two sons in his spare time.